Generally, SEO (Search Engine Optimization) is split up into two separate categories; On-Page SEO & Off-Page SEO.
On-Page SEO refers to all the things that you can do ON your website to help your keyword rankings, such as optimizing page titles, internal linking, meta tags & descriptions, etc.
Off-Page SEO refers to all the things that you must achieve off of your website to help your keyword rankings, such as social networking, inbound marketing, back-link building, etc.
Here are 3 easy on-page SEO strategies that you should implement on your site today!
1. Optomized Meta Descriptions
Many people forget to include unique optimized meta descriptions for each of their pages. These descriptions are an important place to include relevant keywords for your content, as well as showcase exactly what each of your pages are about. Your websites meta descriptions are used within the search results when your page is listed. Google uses click-through-rate (CTR) as an important metric when determining whether you’re a good result for a specific keyword. If more people click your result, they move you up. This is why optimizing the meta description is so important.
Here are some characteristics of a good meta description:
Meta Descriptions should match the content.
This is important. Google robots actively scan for meta descriptions that trick visitors into clicking. Often times google will even penalize site for doing this. You want the meta description to match the content on the page.
It should contain your focus keyword.
If the search keyword matches text in the meta description, Google will be more inclined to match the keywords to that meta description and highlight it in the search results. You can leverage tools such as SEM Rush to figure out which keywords work best for you. This tactic often helps make the link more related.
It should include a call-to-action.
“Hey, We have an amazing new product just for you. call today!” Think of your Meta Description as your sales text, and your product happens to be the page that is linked to it. We find Invitations like Learn more, Get it now, Try for free often help dive click-through-rate (CTR).
2. Boost Site Speed
Google has officially stated that your websites page loading speed is a major factor in your SEO ranking. A slow website load speed means that search engines can crawl fewer pages using their allocated crawl budget, this will almost always negatively affect your keyword rankings.
A few ways to help improve load speeds include:
Be sure that your images are no larger than they need to be, that they are in the right file format. PNGs are generally better for graphics, and JPEGs are generally better for photographs. Always make sure your images are compressed for the web.
A great way to improve load speed is by optimizing your code. Best practices such as removing spaces, commas, and other unnecessary characters can dramatically increase your page speed. Don’t forget to remove code unneeded comments, formatting, and unused code.
Test Your Website
Use tools such as GTMetrix to test the problems with your website.
3. Make Sure Your Site Mobile Responsive
We tend to push this point a lot, but your site needs to be mobile-optimized. in 2017 there is absolutely no excuse for your website not being mobile optimized. Back in 2015 Google confirmed an algorithm update that improved the rankings of sites that were mobile optimized, and penalized websites that aren’t.
Recent updates have also showed Google favoring mobile-first sites that center around the mobile user experience. The fact is for the first time mobile web usage is now greater than desktop usage, mobile responsive isn’t really a choice anymore. If you want to compete, then your site needs to be mobile-responsive.
To get a better picture for how your site currently performs on mobile devices, you can run your site through this free tool from Google. If you get a fairly low score, then it’s probably time to redesign your site to better cater to the mobile market.
If you’re looking for a digital team to transform your site into a mobile-responsive version, contact our Virginia Beach web design experts, we got your back.
We hope the tips above will help to boost your existing onsite SEO. If you’re looking to take your SEO strategy to the next level, reach out to our team today.